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Twitter begins sharing ad revenue with creators, find out who can claim a share

Twitter has been sharing its ad revenue with its verified content creators. As per the company, the cut is available to those who have signed up for Twitter Blue, a premium subscription service.  

“We’re expanding our creator monetization offering to include ads revenue sharing for creators,” the micro-blogging platform said in its blog post. The company said that the move is part of a plan to enable people to earn their living on the platform.

While available to a narrow base for now, Twitter says its ad revenue sharing initiative will roll out to more areas in a month so that all the qualified creators will be able to claim their share.

Also read: Twitter to Bring Audio and Video Chats, Shares Elon Musk

Who can apply for the Twitter ad revenue sharing program?

Besides being premium service subscribers, there are some criteria to be eligible for a cut of revenue such as:

  • Creators must have a minimum of 5 million impressions on their posts every 3 months
  • They must also have a Stripe payment account.
  • Pass a human review for Creator Monetization Standards.

Once criteria are met, creators can be part of the program and earn a share of the Twitter revenue from the ads which show up on their replies.

How much money creators can earn depends on a number of factors such as the number of impressions for their posts, the type of ads, and the overall engagement of the audience. Some have said that the initiative allows them to earn up to $100K.

You may also like to read: Google, Facebook, TikTok pay Rs 9 crore in tax in Nepal

How To Apply For Twitter Ads Revenue Sharing Program?

Twitter has said that it will soon bring an application for users to join and apply for the ads-revenue sharing program. As per the company, the program allows creators to apply for both Creator Subscriptions and Creator Ads Revenue Sharing by using the monetization option in the settings.

If you were wondering, the program is not yet available in Nepal but as per the company’s statement, the broader launch of it might bring it to Nepal later this month.

The plan was first teased and promised by Elon Musk and the company expects it to keep the subscribers from jumping to other platforms.

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