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Meta to Allow Five Facebook Profiles with One Account

  • Meta is testing a new feature that allows users to have five Facebook profiles with one single account
  • The individual profiles won’t need to have user’s real name or identity
  • The company expects the move to keep its users enganged and share more posts on the platform.

Meta is in plans to roll out a new feature that will let users create five Facebook profiles, all tied to one single account. The company expects allowing more profiles will keep its users more engaged and ward off competition from other social media sites.

This comes amidst its dwindling market value and shrinking user base in recent months. In the fourth quarter of 2021, Facebook had 1.929 billion daily users. The figure stood 1.93 billion in the previous quarter meaning the social media ruler has lost growth for the first time in North Amercia and Europe since its inception in 2004.

Meta warned that, “Any future declines in the size of our active user base may adversely impact our ability to deliver ad impressions and, in turn, our financial performance.” This has led the company to tease five Facebook profiles feature.

The test will bring ‘Facebook certain members’ an ability to create up to 4 extra profiles making it five in total. The profiles won’t need real name of users either. The users would be able to add friends, co-workers, and each profile will get separate feed. It is like one having multiple separate accounts with the only difference being each profile is tied to one account.

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Profiles won’t need real name or identity

As part of a test, certain Facebook members will be able to create as many as four additional profiles, and each one won’t need to include a person’s real name or identity. Users could have one for friends and another for co-workers, for example, each with its own feed. But they will only be able to comment or like another post with one profile.

Facebook has remained the world’s largest social media platform but the young demography are switching away to newer platform. More partcularly, they are more akin to enjoy video based platforms such as TikTok, the nemesis of the Amercian platform.

“People have a lot of choices for how they want to spend their time and apps like TikTok are growing very quickly,” Zuckerberg said recently highliting its tough run against the globe trotting short-video sharing platform. But as the US TikTok ban struggles to get go, the global penetration is causing Facebook more worry. This could be attributed to the five Facebook profiles move by Meta.

But is not the first time from the company. Facebook has previosuly allowed multiple profiles but with limits. Public figures have managed multiple profiles for years.

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All five Facebook profiles must adhere to the company’s core policies

But additional profiles still need to comply with Facebook’s policies and will stay tied to the main account. This means any violation from one profile would affect the entire profiles tied to the core account.

“To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile tied to a single Facebook account. Anyone who uses Facebook must continue to follow our rules,” Leonard Lam, the company’s spokesman says.

The test won’t change how Meta calculates its monthly or daily active user totals, which are reported during earnings. The multiple-profile effort is just a test for now, and includes some US users and those in a handful of other countries. The company expects the move to avoid further losses as it faces stiff competitin from other social media like TikTok.

Will you be eager to use multiple accounts on Facebook when it becomes available? Don’t forget to share in the comments below.

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