Crossfire has entered the motorcycle market in Bhutan with its top-tier ensemble of dirt bikes. The regional expansion reflects the brand’s growing regional clout and a significant leap for Nepal’s auto industry.
Since its establishment in 2013, the brand has been making long strides in Nepal’s two-wheeler market, promoting an unmatched off-roading culture. It has been a signifier of a robust dealer network, empowerment of rider communities, and a unique dirt-bike culture. It’s set to stretch the influence in Bhutan with its first-ever international expansion.
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Crossfire in Bhutan
Classic Wheels Export and Import Pvt. Ltd. has started its Cross Fire business in Bhutan by establishing a separate company.
To mark the historical event, an inaugural ceremony was recently held in Chubachu, Bhutan, which featured an official showroom opening and a thrilling performance by famous Nepali stunt rider Saroj Da (Hidden Nepal Action). The event also allowed for product demonstrations and a test ride for Bhutanese riders. The affair was completed with an excellent public enthusiasm.
And to mark its birth, Crossfire RMZ 250 has been launched in Bhutan. More models, such as Crossfire EV and Gyro, are in the pipeline for their launch in the near future.
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